Seb Grasreiner, Dr.-Ing. u.v.m.
Executive Advice | Interdisciplinary R&D Strategy | Sparring for Complex Challenges
Unlocking Innovation at the Intersection of Technology, People & Strategy
I specialize in turning high-tech complexity and ambiguity into clear, actionable progress. With over 18 years at BMW Group and deep expertise spanning AI, embedded systems, product certification, and lifecycle management, I bring executive-level insights and human-centered leadership to every challenge.
About Me
I hold a German diploma and PhD in Mechanical Engineering and have built my career solving automotive industry’s toughest problems — from R&D project management to certification strategy. Certified also in strength training and bodily health, I bring a unique mind–body perspective to leadership and team performance.
Throughout my career, I’ve worked across global teams, suppliers, legal institutions, and regulatory bodies — always aiming for the highest level of insight and impact, no matter my title.
What I Do
* **Navigate the impossible:** I deliver solutions where others see barriers — like creating product change management without end-to-end tools, or documenting 100,000+ automotive signals for regulatory proof of concept without budget or precedent.
* **Bridge disciplines:** From AI and embedded software to regulatory compliance and mechanical systems, I design the interfaces that enable collaboration and progress.
* **Human-centered leadership:** Every process and product I shape puts real human needs first — helping teams feel seen, understood, and empowered.
* **Strategic sparring:** Whether you’re a startup CTO or a C-level executive, I provide trusted, empathetic advice and challenge your thinking to unlock new directions.
How I Work
I’m a catalyst who creates clarity and connection in complexity. I:
* Call and engage stakeholders to align purpose
* Facilitate honest, productive conversations
* Provide precise, reliable documentation and digital concept papers
* Work across hierarchies — from experts to executives
* Take responsibility when others hesitate
* Translate blockers into actionable solutions with empathy and foresight
What Clients Say
> “More intelligent, empathetic, and fearless than anyone I know.”
> “Brings ideas that others don’t see and makes them real.”
> “Reliable and efficient — a true sparring partner.”
> “Stands ground with integrity and guides us through uncertainty.”
Let’s Talk
Ready to unlock new potential and breakthrough complexity?
+49 (0) 8025 99 55 495
Why Work With Me?
Working with me isn’t hiring a typical consultant or coach. It’s like:
* Talking to a trusted friend and a sharp academic
* Getting practical advice from a mechanic or trainer
* Experiencing the support of a therapist and the insight of an expert
* Collaborating with an artist and a senior strategist
You get exactly what you need — from one good guy.
Who Benefits Most
If you’re facing:
* Ambiguous situations or complex decisions
* Unfamiliar operational challenges
* A need for clarity, direction, and fast implementation
* Acute support in technology, management, health, or knowledge transfer
Then we’re a great fit. I help you move forward faster, clearer, and stronger.